director portrait

Director and Creative Director Priya Ahluwalia is the designer and founder of menswear brand Ahluwalia.

Considering every aspect of the design process, Ahluwalia works with responsible sourcing and manufacturing methods. The label combines elements from Priya’s dual Indian-Nigerian heritage and London roots and explores the potential of vintage and surplus clothing by giving existing materials new life through textile techniques.

Ahluwalia is informed by art, music, literature, and culture across the African and Asian diasporas to create an intersection between near and far, and past and present, making Ahluwalia both nostalgic and futuristic at the same time.

In 2022, Priya directed short film ‘Beloved’ a celebration of Bollywood and Nollywood, her directorial debut with Black Dog Films.