Toby is good at re-invention, he has created iconic genre defying work for some the world’s biggest brands, bands and platforms, including GQ Men of the Year, Unkle and American Express.
Originally from a documentary background, he re-invented the music video as a documentary for Massive Attack with the seminal ‘Paradise Circus’. When Toby re-interpreted the work of Stanley Kubrick for his mind-bending four-screen film installation ‘The Corridor’, it was described as an “epic, a ground-breaking installation” by Shots.
Of course, he’s not re-inventing all the time, that would be tiresome, but whatever he tackles there is always a spark of the unexpected to it. In the process he’s helmed campaigns for a rollcall of the world’s biggest brands and artists, and won quite a lot of those shiny awards the ad biz is so keen on, over forty so far.
He lives in London in a state of perpetual, but good-natured, frustration.
